← Signals

Signal · Regulation & Trade

Launching Structured Data Files v10.1

Google Ads Developers Blog Authoritative source Published 29th July 2026 United States

Open original report ads-developers.googleblog.com

What the source reported

Source-reported

<p> Today we’re announcing the general availability of <a target="_blank" href="https://developers.google.com/display-video/api/structured-data-file/format?utm_source=googleblog-adsdevs&utm_medium=blog&utm_campaign=adr-sdf-v10-launch-announcment&utm_content=learnmore-refdocs&utm_source=googleblog-adsdevs&utm_medium=blog&utm_campaign=adr-sdf-v10-1-launch-announcment&utm_content=learnmore-refdocs#v101">Structured Data Files v10.1</a>. All users can now use v10.1 when downloading and uploading SDFs in the Display & Video 360 interface. </p> <p> SDF v10.1 includes the following changes: </p><ul> <li>The ability to specify whether a YouTube video asset identified in a <code>Video ID</code> or <code>Related Videos</code> column contains content that was created or edited with AI. Read more about <a target="_blank" href="https://developers.google.com/display-video/api/guides/concepts/structured-data-files/ai-labeling?utm_source=googleblog-adsdevs&utm_medium=blog&utm_campaign=adr-sdf-v10-1-launch-announcment&utm_content=learnmore-guide">AI labeling in ads using SDF</a>. <li>Support for <a target="_blank" href="https://support.google.com/displayvideo/answer/12488167?utm_source=googleblog-adsdevs&utm_medium=blog&utm_campaign=adr-sdf-v10-1-launch-announcment&utm_content=learnmore-hc">digital out-of-home</a> Insertion Order and Line Item resources. <li>New columns identifying the Display & Video 360 creatives in use by ads and ad groups. <li>Updated options for the <code>Inventory Mode</code> column of Line Item files.</li></ul> <p> See the <a target="_blank" href="https://developers.google.com/display-video/api/structured-data-file/rel-notes?utm_source=googleblog-adsdevs&utm_medium=blog&utm_campaign=adr-sdf-v10-launch-announcment&utm_content=learnmore-refdocs&utm_source=googleblog-adsdevs&utm_medium=blog&utm_campaign=adr-sdf-v10-1-launch-announcment&utm_content=learnmore-refdocs#version_101">release notes</a> for the details on the changes in v10.1. If you are using a version previous to v10, it is now deprecated. Follow the instructions in our <a target="_blank" href="https://developers.google.com/display-video/api/structured-data-file/v10-migration-guide?utm_source=googleblog-adsdevs&utm_medium=blog&utm_campaign=adr-sdf-v10-launch-announcment&utm_content=learnmore-guide&utm_source=googleblog-adsdevs&utm_medium=blog&utm_campaign=adr-sdf-v10-1-launch-announcment&utm_content=learnmore-guide">migration guide</a> to migrate to v10 from any available version. </p> <p> If you have any questions or want to discuss this post, please reach out to us on our <a target="_blank" href="http://goo.gle/ads-and-measurement-discord">“Google Advertising and Measurement Community” Discord server</a>. </p> <p><span class="byline-author"><img height="40" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXVr7f4ytIcmllzEyXHydnMWFyaVwwDJ4ZEweChJMlryjlu4_NY39i-y_s0zjoslPkp60LgoSfgmypI_6rXjpGUsWPfQyvQyml31BDxWzh2BBYtyr2tp7NpaIA4hGs-86rGjlLNUX1tX2H_fkEzw83BOaWGJPKcZIzVtzIMBNzuLCoTlrpCrnA8Z1DLR8/s512/unnamed%20%286%29.jpg" style="border: none; vertical-align: middle;" width="40" /> - Trevor Mulchay, Display &amp; Video 360 API Team</span></p>

Publication
Google Ads Developers Blog · Government/Regulator
Published
29th July 2026
Original report
ads-developers.googleblog.com

ProcIntel stores what the source published in its feed — a headline, a summary and a link. It does not store or reproduce the full article.

What ProcIntel recorded

ProcIntel-derived
Category
Regulation & Trade
Geography
United States
Organisations
None identified
Collected
3rd October 2026 · 08:09

Initial assessment ProcIntel's automatic, provisional read of this individual Signal -- Initial Significance and Initial Confidence, computed deterministically before any Event extraction or human review.

A provisional, automatically computed reading of this individual Signal, before Event extraction or human review. Not a final rating.

Significance 2 · Moderate
Confidence 3 · Moderate

Initial Significance Moderate (20.0/100). Strongest contributor: Procurement Impact (6.0/30 points). Limiting factor: Likely Event Severity (3.0/30 points). Initial Confidence Moderate (51.5/100, data sufficiency: Partial). Strongest contributor: Source Authority (40.0/40 points). Limiting factor: Corroboration (2.5/25 points).

Strongest contributor
Procurement Impact
Limiting factor
Likely Event Severity