October 2026 changes to the Display & Video 360 API and Structured Data Files

<p> Today we’re announcing three unversioned changes to the Display & Video 360 API and Structured Data Files that will take effect in <strong>October 2026 </strong>and may impact your existing integrations. </p> <p> These changes will take place on the following dates and have been fully detailed on our <a target="_blank" href="https://developers.google.com/display-video/api/deprecations?utm_source=googleblog-adsdevs&utm_medium=blog&utm_campaign=adr-dv360api-oct2026-changes&utm_content=learnmore-refdocs">Announced Deprecations</a> page: </p> <p> Starting <strong>October 1, 2026</strong>: </p><ul> <li>You will <a target="_blank" href="https://developers.google.com/display-video/api/deprecations?utm_source=googleblog-adsdevs&utm_medium=blog&utm_campaign=adr-dv360api-oct2026-changes&utm_content=learnmore-refdocs#features.digital_content_label_exclusion_deprecation">no longer be able to exclude specific digital content labels using targeting</a>, impacting available <code>TARGETING_TYPE_DIGITAL_CONTENT_LABEL_EXCLUSION</code> targeting options in the Display & Video 360 API and valid values for the <code>Digital Content Labels - Exclude</code> column in Line Item Structured Data Files. <li>You will <a target="_blank" href="https://developers.google.com/display-video/api/deprecations?utm_source=googleblog-adsdevs&utm_medium=blog&utm_campaign=adr-dv360api-oct2026-changes&utm_content=learnmore-refdocs#features.sensitive_category_exclusion_deprecation">no longer be able to exclude the majority of sensitive categories using targeting</a>, impacting available <code>TARGETING_TYPE_SENSITIVE_CATEGORY_EXCLUSION</code> targeting options in the Display & Video 360 API and valid values for the <code>Brand Safety Sensitivity Setting</code> and <code>Brand Safety Custom Settings</code> columns in Line Item Structured Data Files.</li></ul> <p> Starting <strong>October 12, 2026:</strong> </p><ul> <li>You will be <a target="_blank" href="https://developers.google.com/display-video/api/deprecations?utm_source=googleblog-adsdevs&utm_medium=blog&utm_campaign=adr-dv360api-oct2026-changes&utm_content=learnmore-refdocs#features.business_name_logo_requirement">required to provide a business name and logo when you create or update YouTube responsive ads</a> if default values are not already assigned to the parent advertiser, impacting the upload of Ad Structured Data Files.</li></ul> <p> If you believe these changes will impact your integration, follow the recommended actions in the change description. </p> <p> If you have any questions or want to discuss this post, please reach out to us on our <a target="_blank" href="http://goo.gle/ads-and-measurement-discord">“Google Advertising and Measurement Community” Discord server</a>. </p> <p><span class="byline-author"><img height="40" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXVr7f4ytIcmllzEyXHydnMWFyaVwwDJ4ZEweChJMlryjlu4_NY39i-y_s0zjoslPkp60LgoSfgmypI_6rXjpGUsWPfQyvQyml31BDxWzh2BBYtyr2tp7NpaIA4hGs-86rGjlLNUX1tX2H_fkEzw83BOaWGJPKcZIzVtzIMBNzuLCoTlrpCrnA8Z1DLR8/s512/unnamed%20%286%29.jpg" style="border: none; vertical-align: middle;" width="40" /> - Trevor Mulchay, Display &amp; Video 360 API Team</span></p>

Publication

Google Ads Developers Blog · Government/Regulator

Published

27th August 2026

Original report

ads-developers.googleblog.com

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