Commission starts enforcing AI Act rules and new transparency requirements on 2 August

<span>Commission starts enforcing AI Act rules and new transparency requirements on 2 August</span> <span><span>Anonymous (not verified)</span></span> <span><time datetime="2026-07-31T09:00:00+02:00" title="Friday, July 31, 2026 - 09:00">Fri, 07/31/2026 - 09:00</time> </span> <div> <div class="cnt-thumbnail-media ecl-u-type-m cnt-content-wrapper"> <div class="cnt-teaser ecl-u-type-m ecl-u-mb-xl"> <p class="ecl-page-header-standardised__description">From 2 August 2026, the European Commission’s AI Office, together with national authorities, will begin enforcing the Artificial Intelligence (AI) Act.</p> </div> <div class="cnt-image cnt-media"> <div> <div class="ecl-media-container"><figure class="ecl-media-container__figure"><picture class="ecl-picture ecl-media-container__picture"><source><img class="ecl-media-container__media" src="https://digital-strategy.ec.europa.eu/sites/default/files/styles/newsroom_large/public/newsroom/items/AI_card_AIActSD_kc8WnzKy4P5PUgeyvVCoxaS3pQ_242706.jpg?itok=qH_EK4bm" alt="Graphic illustration of a person pointing to a document titled &quot;AI ACT&quot; next to a judge's gavel against a purple background."></picture></figure></div> </div> </div> <div class="cnt-main-body ecl-u-type-m"> <div class="ecl"><p>On the same date, new transparency rules will start to apply, requiring certain AI systems to tell users when they are interacting with AI and when content has been generated or altered by it.</p> <p>Under the new rules, chatbots and other interactive AI systems will have to tell users they are dealing with AI, not a human. Deepfakes (images, videos, or audio that have been edited or generated using AI) will have to be labelled. AI-generated or altered content will also have to carry machine-readable marks so it can be detected more easily.</p> <p><span>The measures are intended to reduce deception and manipulation and help people make informed choices. They also give businesses clearer obligations and a practical way to show compliance. The Commission published a </span><a href="https://digital-strategy.ec.europa.eu/en/news-redirect/950719" target="_blank" rel="noopener noreferrer">first list</a> <span>of more than 180 organisations that have signed the </span><a href="https://digital-strategy.ec.europa.eu/en/policies/code-practice-ai-generated-content">Code of Practice on transparency of AI-generated content</a> <span>that operationalises the rules on transparency of AI-generated content.</span></p> <p>Read the <a href="https://ec.europa.eu/commission/presscorner/detail/en/ip_26_1714">full press release</a>.</p> <p>Read more about the <a href="https://digital-strategy.ec.europa.eu/en/policies/enforcement-ai-act">Enforcement of the AI Act</a> and the:</p> <ul> <li><a href="https://digital-strategy.ec.europa.eu/en/policies/ai-act-complaints-tool">AI Act complaints tool</a></li> <li><a href="https://digital-strategy.ec.europa.eu/en/policies/ai-act-whistleblower-tool">AI Act Whistleblower Tool</a></li> <li><a href="https://digital-strategy.ec.europa.eu/en/miscellaneous/complaints-channel-downstream-providers-using-general-purpose-ai-models">Complaints channel for downstream providers using general-purpose AI models</a></li> </ul> <p>Find more information about:</p> <ul> <li><a href="https://digital-strategy.ec.europa.eu/en/policies/guidelines-transparency-ai-generated-content">Guidelines on Transparency of AI-generated Content</a></li> <li><a href="https://digital-strategy.ec.europa.eu/en/policies/contents-code-gpai">General-Purpose AI (GPAI) Code of Practice</a></li> <li><a href="https://digital-strategy.ec.europa.eu/en/policies/guidelines-gpai-providers">Guidelines for providers of GPAI models</a></li> <li><a href="https://digital-strategy.ec.europa.eu/en/library/commission-publishes-guidelines-prohibited-artificial-intelligence-ai-practices-defined-ai-act">Guidelines on prohibited AI practices</a></li> </ul></div> </div> <div class="cnt-aside ecl-u-type-m"> <aside class="ecl-u-height-100"> <h3>Related topics</h3> <a href="https://digital-strategy.ec.europa.eu/en/related-content?topic=119" class="ecl-tag ecl-u-mb-xs">Artificial intelligence</a> </aside> </div> <div class="cnt-bottom ecl-u-pv-xl"> <div class="ecl-u-mb-3xl"> </div> </div> </div> </div> <div class="layout layout--onecol"> <div class="layout__region layout__region--content"> <div class="cnt-last-update-block"> </div> <div class="cnt-print-pdf-block"> </div> </div> </div> <div class="node_view"></div>

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European Commission - Shaping Europe's digital future · Government/Regulator

Published

31st July 2026

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digital-strategy.ec.europa.eu

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