Signal · Supply Chain & Logistics

Tender: AFFINITY WATER LIMITED - Media Buying Agency (GBP 6,000,000)

UK Find a Tender Service OCDS API Authoritative source Published 1st October 2026 United Kingdom

Open original report find-tender.service.gov.uk

What the source reported

Source-reported

Tender notice published on UK Find a Tender by AFFINITY WATER LIMITED. Procurement: Media Buying Agency. Description: To appoint a supplier or suppliers to provide paid media (digital and offline advertising) services to Affinity Water. Affinity Water is seeking a strategic paid media supplier(s) to develop, plan, activate, optimise and evaluate an ongoing programme supporting Keep Life Flowing and our wider water saving and behaviour change activity. The programme must run throughout the year, supporting annual Category: services. Value: GBP 6,000,000 (stated tender value).

Publication: UK Find a Tender Service OCDS API · Government/Regulator
Published: 1st October 2026
Original report: find-tender.service.gov.uk

ProcIntel stores what the source published in its feed — a headline, a summary and a link. It does not store or reproduce the full article.

What ProcIntel recorded

ProcIntel-derived

Category: Supply Chain & Logistics
Geography: United Kingdom
Organisations: None identified
Collected: 1st October 2026 · 14:32

Initial assessment ProcIntel's automatic, provisional read of this individual Signal -- Initial Significance and Initial Confidence, computed deterministically before any Event extraction or human review.

A provisional, automatically computed reading of this individual Signal, before Event extraction or human review. Not a final rating.

Significance 1 · Low

Confidence 2 · Low

Initial Significance Low (15.0/100). Strongest contributor: Procurement Impact (6.0/30 points). Limiting factor: Impact-Scale Specificity (0.0/10 points). Initial Confidence Low (39/100, data sufficiency: Insufficient). Strongest contributor: Source Authority (40.0/40 points). Limiting factor: Specificity (0.0/20 points). Capped at 39 (Low) -- insufficient structured evidence to support a higher Confidence reading, regardless of source authority.

Strongest contributor: Procurement Impact
Limiting factor: Impact-Scale Specificity

What the source reported

What ProcIntel recorded

Initial assessment ⓘMore about Initial Signal AssessmentProcIntel's automatic, provisional read of this individual Signal -- Initial Significance and Initial Confidence, computed deterministically before any Event extraction or human review.

Initial assessment ProcIntel's automatic, provisional read of this individual Signal -- Initial Significance and Initial Confidence, computed deterministically before any Event extraction or human review.