NS Lootah Motors opens first international SOUO showroom in Dubai

NS Lootah Motors L.L.C officially opened the first international SOUO showroom in Dubai, marking a significant milestone in the global expansion of Great Wall Motor’s premium motorcycle brand. The opening showcased the flagship SOUO S2000, featuring the world’s first 2,000 cc horizontally opposed Flat-8 motorcycle engine. The event brought together business leaders, media representatives, influencers, motorcycle enthusiasts and senior SOUO executives from China. The SOUO delegation was led by CEO Victor Zhao, alongside Miles Liu, Overseas Director; Benny Zhou, Director of IBD; Uwe Moser, Chief Technical Engineer; and Rosie Chen, GCC Regional Manager. Victor Zhao, CEO of GWM SOUO, said: “Through riding events, brand experience days, and exclusive owner clubs, SOUO will cultivate its brand culture in target markets and foster a loyal community of enthusiasts. Leveraging Dubai’s position as a regional hub, SOUO will systematically expand into Saudi Arabia, Qatar, Kuwait, Bahrain, and Oman, building a comprehensive footprint in the Middle East’s premium motorcycle market.”Abdulla Alaraidi, General Manager of N S Lootah Motors L.L.C, said: “Opening the first SOUO showroom outside China here in Dubai marks the beginning of a long-term partnership and a shared ambition to build a strong presence for the brand in the UAE and the wider region.”The SOUO S2000 CL combines a 1,999 cc naturally aspirated Flat-8 engine producing 153.68 horsepower and 190 Nm of torque with an 8-speed wet Dual-Clutch Transmission (DCT). It accelerates from 0–100 km/h in approximately 3.9 seconds and has an electronically limited top speed of 200 km/h. Weighing 427 kg, the S2000 CL features a high-strength die-cast aluminium frame, 690 mm seat height and 1,810 mm wheelbase. Its equipment includes Hossack-style front suspension with electronically adjustable damping and Brembo brakes. Technology highlights include a 4-inch circular TFT display, Qualcomm Snapdragon 8155 platform, navigation and music connectivity, multiple riding modes, traction and cruise control, TPMS, heated seats and grips, intelligent LED lighting, reverse function and low-speed parking assistance. The Dubai showroom represents SOUO’s gateway to the Middle East, with N S Lootah Motors L.L.C aiming to establish a strong UAE presence, develop a community of riders and support the brand’s future regional expansion

Publication

Gulf Today - Business · Business News

Published

25th September 2026

Original report

gulftoday.ae

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