‎Emirates signs 11 new partnerships

‎<p class="ckeCaption" ><span ><span ><img src="https://argaamplus.s3.amazonaws.com/2c2e211c-fd51-4995-8588-35edd80355c6.png" ></span></span>Airline deepens ties with seven destinations, taps new customer segments, deepens cooperation with airlines.</p> <hr> <p >Emirates has signed 11 partnership agreements on the second day of Arabian Travel Market in Dubai, deepening its collaboration with seven destinations and opening access to and supporting new customer segments across its global network, as well as expanding codeshare agreements for deeper cooperation with partner airlines.</p> <p ><br> Emirates and the Sri Lanka Tourism Promotion Bureau (SLTPB) have renewed their partnership, building on a collaboration first established in 2022. Under the terms of the agreement, Emirates will continue to draw on its network of almost 140 destinations to promote Sri Lanka to global audiences and support the growth of visitor arrivals.</p> <p ><br> Emirates and Ras Al Khaimah Tourism Development Authority (RAKTDA) signed a memorandum of understanding (MOU) to boost visitor arrivals and stimulate traffic to the emirate from select markets within the airline’s network.</p> <p ><br> Emirates and Japan National Tourism Organization (JNTO) have signed a new MoU to strengthen tourism promotion and further encourage travel between Japan, Dubai, and the wider Middle East. Emirates continues to invest in Japan through direct services to Narita, Haneda, and Kansai, with operations expected to reach 28 weekly flights in October 2026.</p> <p ><br> Building on years of highly successful collaborations, Emirates and the Maldives Marketing and Public Relations Corporation (MMPRC) have renewed their partnership to jointly support the growth of inbound tourism to the archipelago nation from across the airline's global network.</p> <p ><br> Emirates has signed an MoU with the Overseas Workers Welfare Administration (OWWA) to strengthen support for Overseas Filipino Workers (OFWs) and their families.</p> <p ><br> Emirates and Sharjah Police have signed an MoU to formalise a partnership that includes exclusive travel-related benefits for Sharjah Police employees and support for their events. Sharjah Police will promote Emirates across its communication channels and events, strengthening collaboration, employee engagement, and brand visibility for both organisations.</p> <p ><br> Emirates and DERTOUR Group are expanding their long-standing partnership across Europe. The agreement will strengthen group-level cooperation, broaden the availability of Emirates products across DERTOUR’s sales channels, accelerate New Distribution Capability adoption, and provide customers with enhanced content and booking options.</p> <p ><br> Emirates has signed strategic partnerships with Bologna Welcome and Parma Welcome to promote Italy's Emilia-Romagna region to international travellers.</p> <p ><br> Emirates signed an MoU with Cisalpina Tours International, one of Italy's leading travel management companies, expanding a long-standing relationship into a dedicated framework for marine crew movements, one of the industry’s most specialised travel segments.</p> <p ><br> Kuwait Airways and Emirates have signed an MoU expand their existing interline partnership into a reciprocal codeshare. Under the new arrangement, Kuwait Airways customers will gain access to a wider range of destinations through Emirates' network via Dubai, with the ability to book multi-sector journeys on a single ticket and enjoy through-checked baggage to their final destination. Emirates customers will benefit reciprocally from Kuwait Airways' services and network.</p> <p ></p>

Publication

Argaam - UAE News · Trade Publication

Published

16th September 2026

Original report

argaam.com

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