Virat Kohli’s one8 giving fans 18 hours to shop all 180 products
- Source
- The Economic Times - Industry
- Source link
- https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/virat-kohlis-one8-is-giving-fans-just-18-hours-to-shop-all-180-products-myntra/articleshow/133293229.cms
- Published
- 2026-08-17 10:11:25
- Discovered by ProcIntel
- 2026-08-17 10:29:56
- Category
- Procurement & Supply Chain News
- Geography
- India
- Organisations
- —
- Review status
- Pending
- Record type
- REAL
Summary
Virat Kohli’s one8 will make its full 180-product collection available on Myntra and one8.com for just 18 hours on August 18. The collection includes sneakers, apparel, accessories, performance footwear, training gear and lifestyle products. The limited-time launch coincides with 18 years since Kohli’s India debut and expands one8’s reach in India’s growing sportswear market.
Procurement Relevance Gate
FAIL
— score 7.0/100 — evaluated 2026-08-17 10:29:56
Only geographic exposure matched — no substantive content indicator, so this cannot pass alone.
- geographic_exposure (weight 8) — matched on "1 linked geography"
Initial Signal Assessment ProcIntel's automatic, provisional read of this individual Signal -- Initial Significance and Initial Confidence, computed deterministically before any Event extraction or human review.
A provisional, automatically-computed reading of this individual Signal, before Event extraction or human review. Not a final rating.
Not Assessed — this Signal did not pass the Procurement Relevance Gate, or is fictional/excluded test data.