SEGA appoints Black White Orange as Angry Birds licensing agent for India
- Source
- The Economic Times - Industry
- Source link
- https://economictimes.indiatimes.com/industry/media/entertainment/sega-appoints-black-white-orange-as-angry-birds-licensing-agent-for-india/articleshow/132851583.cms
- Published
- 2026-08-04 07:27:13
- Discovered by ProcIntel
- 2026-08-04 09:18:16
- Category
- Procurement & Supply Chain News
- Geography
- India
- Organisations
- —
- Review status
- Pending
- Record type
- REAL
Summary
SEGA has appointed Black White Orange as the official licensing agent for Angry Birds in India. This partnership aims to expand the brand's consumer products and licensing business significantly. Black White Orange will develop merchandise and collaborations tailored for the Indian market. The franchise is preparing for the release of its third movie in January 2027.
Procurement Relevance Gate
FAIL
— score 7.0/100 — evaluated 2026-08-04 09:18:16
Only geographic exposure matched — no substantive content indicator, so this cannot pass alone.
- geographic_exposure (weight 8) — matched on "1 linked geography"
Initial Signal Assessment ProcIntel's automatic, provisional read of this individual Signal -- Initial Significance and Initial Confidence, computed deterministically before any Event extraction or human review.
A provisional, automatically-computed reading of this individual Signal, before Event extraction or human review. Not a final rating.
Not Assessed — this Signal did not pass the Procurement Relevance Gate, or is fictional/excluded test data.