Smartphone retailers urge brands to end zero-cost EMI schemes to make handsets more affordable
- Source
- The Economic Times - Industry
- Source link
- https://economictimes.indiatimes.com/industry/services/retail/smartphone-retailers-urge-brands-to-end-zero-cost-emi-schemes-to-make-handsets-more-affordable/articleshow/132775235.cms
- Published
- 2026-07-31 18:33:24
- Discovered by ProcIntel
- 2026-07-31 20:00:57
- Category
- Procurement & Supply Chain News
- Geography
- India
- Organisations
- —
- Review status
- Pending
- Record type
- REAL
Summary
This is because zero-interest payment plans cost smartphone brands 17-19% of the product price which they bake directly into the retail price of the phones, thereby artificially inflating prices, the All India Mobile Retailers Association (AIMRA) said in letters written to Samsung, Vivo, Apple, Xiaomi, Oppo and Realme.
Procurement Relevance Gate
FAIL
— score 7.0/100 — evaluated 2026-07-31 20:00:57
Only geographic exposure matched — no substantive content indicator, so this cannot pass alone.
- geographic_exposure (weight 8) — matched on "1 linked geography"
Initial Signal Assessment ProcIntel's automatic, provisional read of this individual Signal -- Initial Significance and Initial Confidence, computed deterministically before any Event extraction or human review.
A provisional, automatically-computed reading of this individual Signal, before Event extraction or human review. Not a final rating.
Not Assessed — this Signal did not pass the Procurement Relevance Gate, or is fictional/excluded test data.