ET World Leaders Forum: Broader media economics key to cricket's success, says JioStar's Uday Shankar
- Source
- The Economic Times - Industry
- Source link
- https://economictimes.indiatimes.com/industry/media/entertainment/media/et-world-leaders-forum-broader-media-economics-key-to-crickets-success-says-jiostars-uday-shankar/articleshow/133405479.cms
- Published
- 2026-08-21 13:05:20
- Discovered by ProcIntel
- 2026-08-21 13:33:42
- Category
- Procurement & Supply Chain News
- Geography
- India
- Organisations
- —
- Review status
- Pending
- Record type
- REAL
Summary
JioStar Vice Chairman Uday Shankar said cricket’s long-term success depends on broader media economics, beyond stadium attendance, as traditional media faces pressure from changing advertising models. Speaking at the ET World Leaders Forum, he also discussed the IPL’s relevance, women’s cricket, digital accessibility, AI-led content innovation and the evolving media business model.
Procurement Relevance Gate
FAIL
— score 7.0/100 — evaluated 2026-08-21 13:33:42
Only geographic exposure matched — no substantive content indicator, so this cannot pass alone.
- geographic_exposure (weight 8) — matched on "1 linked geography"
Initial Signal Assessment ProcIntel's automatic, provisional read of this individual Signal -- Initial Significance and Initial Confidence, computed deterministically before any Event extraction or human review.
A provisional, automatically-computed reading of this individual Signal, before Event extraction or human review. Not a final rating.
Not Assessed — this Signal did not pass the Procurement Relevance Gate, or is fictional/excluded test data.