Protection, annuity more relevant in insurance products: Sumit Madan, MD & CEO, Axis Max Life
- Source
- The Economic Times - Industry
- Source link
- https://economictimes.indiatimes.com/industry/banking/finance/insure/protection-annuity-more-relevant-in-insurance-products-sumit-madan-md-ceo-axis-max-life/articleshow/133385889.cms
- Published
- 2026-08-20 18:25:42
- Discovered by ProcIntel
- 2026-08-20 20:50:18
- Category
- Procurement & Supply Chain News
- Geography
- India
- Organisations
- —
- Review status
- Pending
- Record type
- REAL
Summary
While things are changing, insurance is still seen as a bit of a savings and tax product. We are focusing on making protection and annuity more relevant across proprietary and partnership channels, where we are looking at growth of 15% or 16%. The discussion is around protection rather than just premium. We've started focusing very sharply on the young Indian middle clas, says Sumit Madan.
Procurement Relevance Gate
FAIL
— score 7.0/100 — evaluated 2026-08-20 20:50:18
Only geographic exposure matched — no substantive content indicator, so this cannot pass alone.
- geographic_exposure (weight 8) — matched on "1 linked geography"
Initial Signal Assessment ProcIntel's automatic, provisional read of this individual Signal -- Initial Significance and Initial Confidence, computed deterministically before any Event extraction or human review.
A provisional, automatically-computed reading of this individual Signal, before Event extraction or human review. Not a final rating.
Not Assessed — this Signal did not pass the Procurement Relevance Gate, or is fictional/excluded test data.